myBlueprint is where Canadian students plan their education and career paths. Career Launch puts employers, industry associations, and post-secondary institutions inside that experience year-round, in every province, with a national launch every November.
Career Launch 2025 was a standalone event, in Ontario only. For 2027 we are going national, and your content lives inside a platform districts already license and students already use to plan their courses, post-secondary, and career pathways.
One partnership, every province. You do not need to be national to take part: a local employer is exactly what a student searching near their own school is hoping to find. The term runs from one spring launch to the next, and your content does not wait for the event.
Your clips go live on LaunchPad first, ahead of the spring and November dates. LaunchPad is myBlueprint’s career video hub: built into the platform students already use, and open to anyone with the link, no account needed. So it works in your own newsletter or careers page too.
Send us your clips. Nothing else to do.Your content lands on your sector’s page, one of 23 national sector pages inside myBlueprint. Tell us what you can offer students, such as a site tour or a co-op placement, and nearby educators can find you in the directory.
Your clips and your details in by March 1, 2027.The national launch. Your clips premiere inside the collections teachers assign to a class, and your partner page goes live: who you are, what you will support, and how a teacher reaches you.
45 to 90 seconds a clip. Clip count scales with the size of your partnership.Confirm your details and refresh your content for the next cycle. You also get the year’s reporting: aggregate reach and a grade-level breakdown to take to your leadership or your members, with no student ever identified.
Confirm your record once a year.Prompts, pause points, and a facilitation guide come built in. That is why your clip gets watched by a whole class instead of scrolled past.
Your gut reaction?
One word for this job
Open one tab. Press play.
Pause points become whole-class discussion. No prep needed. The lesson plan is there when you want to go further.
If you want to go further
Written by myBlueprint, not by the partner. Editorial framing stays with us.
Reach by grade
Could you see yourself doing this?
Illustrative examples using sample data.
Both routes lead to the November launch. What differs is how long your content has been working before it.
Live at the spring launch
Live at the next release
Partners come in through the year. Your clips go live on LaunchPad first, your sector page and directory entry follow, and you take part in the November launch alongside everyone else. We confirm your go-live date when you sign.
The term runs to the next spring launch whenever you join, so a later start makes for a shorter first year. Join after the November event and you begin on the following term, with your content live in the meantime.
Associations. If you represent members and want them on the record rather than on camera, that is a different conversation and we should have it. Directory coverage is scoped province by province.
Post-secondary partners join as content partners: career storytelling, not admissions marketing. Nothing on a student-facing surface asks a student for anything: no form, no application, no email capture, no account.
Content production takes months, so the date that matters is March 1, not November. A short call now is enough to see whether it's a fit.
An annual partnership, usually funded from marketing, recruitment, or workforce development budgets. We'll bring numbers to the call.
